Europe's Top 5 iOS Zombie Games in Q1 2021: A Sensor Tower Analysis

The first quarter of 2021 has been an intriguing period for zombie game enthusiasts on iOS in Europe. With data sourced from Sensor Tower, let's delve into the performance of the top five zombie games in terms of downloads, revenue, and weekly active users.

State of Survival: Zombie War, published by FunPlus International AG, maintained a strong presence with revenues peaking at nearly $2.1M in the week of March 22nd. Downloads showed a downward trend from 146K in the first week of January to 88K in the last week of March, while weekly active users saw a slight decrease from 615K to 573K in the same period.

Plants vs. Zombies™ 2 from PopCap showed modest revenue figures, with a notable peak of $22K in the last week of December. The game experienced a steady download rate, culminating in 48K in the final week of March. Weekly active users rose slightly from 267K at the end of December to 291K by the end of March.

For Puzzles & Survival, the revenue trend was quite positive, climbing from $152K to $250K by the end of the quarter. Downloads peaked at 51K in the second week of February but then dropped to 9K by the end of March. The weekly active users reflected this decline, starting at 48K and ending at 60K.

Left to Survive: Zombie games by MY.GAMES B.V. showed a mixed revenue trend, with a high of $61K in the week of February 22nd and a low of $36K in the final week of March. The game witnessed its highest downloads in the week of January 25th at 46K, but this figure fell to 17K by the end of March. Active users peaked at 124K in the same week but decreased to 74K by the quarter's close.

Lastly, Plants vs. Zombies™ from Electronic Arts displayed relatively low revenue, maintaining under $2K throughout the quarter. Downloads saw a high of 27K in the first week of March, while weekly active users showed an upward trend, finishing at 116K.

For more in-depth insights and detailed analytics on app performance, Sensor Tower provides comprehensive data and analysis tools for market trends.